Title:  New Business Development Advisor

Requisition ID:  4220

Atlanta, GA, US, 30328

Department:  Sales
Travel:  Up to 25%

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At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities. 


With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.


If this sounds like something you would like to be a part of, we’d love to hear from you.


A World of Difference. Made Possible.



The New Business Development Advisor through Innovation – Tray and Cooking Solutions team, is responsible for leading and supporting new product sales related to cooking solutions, trays, enhanced microwave, and plastic replacement.  The expectation is to identify new opportunities, assist sales with being the subject matter expert, and excel in project management. 


He or she will ensure GPI continues to expand its portfolio of innovative packaging solutions that drives organic growth by protecting the core and growing in new markets. He or she shall identify new opportunities for innovation, be able to coordinate resources for development and execution of new designs, and work with teams on market sizing and growth targets.  This person will also need to keep up with current markets as well as maintain knowledge of new and emerging trends (Technical, legislative, and market), to ensure portfolio development is aligned with market needs.


This person will be expected to work closely with Marketing, Design, R&D, NPD, Sales, and commercial leaders to identify opportunities and lead key projects as appropriate.



  • Coordinate and drive innovation project’s ensuring developed briefs are written and understood.
  • Engage with customers to fully understand the development needs for new markets and products.
  • Work with Marketing, sales, R&D, and Finance to better define innovation opportunities, build business cases for evaluation, prioritization, and planning.
  • Ensure cross-fertilization of information across functions and geographical area’s
  • Jointly with the commercial team, develop the innovation pipeline.
  • Support sales in the field as a SME to sell innovation.
  • Utilizing software programs such as SAP, SF.com, Excel, etc.



  • Experience: 5 - 10+ years in business/new product development/sales experience in B2B or B2C
  • Education: MBA (desirable), degree in packaging, engineering, or marketing
  • Ability to travel 25% of the time.  



  • Business acumen
  • Project Management Skills
  • Curiosity
  • Interpersonal skills
  • Tenacity
  • Influence skills
  • Self-starter
  • Negotiation skills
  • Organization skills
  • Results oriented.


Pay Range:   $123,795.00 - $165,060.00


Graphic Packaging is an Equal Opportunity Employer. All candidates will be evaluated on the basis of their qualifications for the job in question. We do not base our employment decision on an employee's or applicant's race, color, religion, age, gender or sex (including pregnancy), national origin, ancestry, marital status, sexual orientation, gender identity, genetic identity, genetic information, disability, veteran/military status or any other basis prohibited by local, state, or federal law. Click here to view the Poster, EEO is the Law.


Nearest Major Market: Atlanta