Title:  Social Media Manager - Employer Brand

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At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities. 

With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.

If this sounds like something you would like to be a part of, we’d love to hear from you.

A World of Difference. Made Possible.

Are you energized by the chance to move the needle for a global employer brand? Are you an expert managing channels like Glassdoor and LinkedIn? Do you get a kick out of the creative and analytical side – producing content AND measuring analytics to drive ROI? We want to hear from you.  

We’re looking for a hands-on Social Media Manager - Employer Brand to create content that elevates our brand profile, while significantly advancing our social media presence to attract and retain top talent.

This self-starter will create differentiated content to promote our company and culture (in collaboration with a video producer) and manage digital tools such as Sprout Social. A key objective of this role is to advance our employer brand through a variety of tactics: overseeing talent brand content, standing up an employee advocacy program on social media, and building a best-in-class Glassdoor content program.

The ideal candidate is a strategic writer and social media manager with a strong understanding of employer branding, talent acquisition and program management. You should be equal parts creative and analytical so you can deliver compelling content, measure success and answer “why”. If you have a proven history of delivering high performance and growth on channels such as LinkedIn and Glassdoor, we’d love to hear from you.

As part of a newly established communications function, you will be responsible for creating new value as an individual contributor. That means you get energized by rolling up your sleeves to drive planning, execution and performance reporting for your area, while working within a supported and collaborative team.

The best part? You will join one of Fortune’s “Most Admired” companies – a global leader in sustainable consumer packaging and trusted supplier to the world’s most recognized brands. And you will be part of a high-energy team that’s putting the company on the map, championing our purpose: Packaging life’s everyday moments for a renewable future.

KEY RESPONSIBILITIES

• Content: Plan/create an ongoing series of content and collateral about our company and culture, ranging from social media and website content to recruitment collateral, collaborating regularly with a video producer.
• Channels: Co-manage the company’s employer brand presence on LinkedIn, including revitalizing the LinkedIn Life content. Serve as company expert on Glassdoor, building and implementing a high-impact Glassdoor strategy.
• Program Management: Launch and manage an employee advocacy program using Sprout Social. Engage and train employees worldwide as brand ambassadors to increase the reach of corporate content. Enlist local facilities to join Sprout and deploy corporate content across their sites for brand consistency.
• Reporting: Deliver metrics and reporting to showcase project performance and drive continuous improvement.
• Digital Tool Management: Oversee team planning tools like Monday.com, SharePoint and communications calendars as well as related content repositories.
• Support: Contribute to global communications and talent acquisition projects regularly.
• Operations: Support global communications operational needs to ensure that the team executes with excellence.

KEY REQUIREMENTS

• Bachelor’s degree in communications, marketing, journalism, human resources, business or a related field.
• 7-10+ years of relevant experience, with at least 3 years in a global corporation or agency environment.
• Creative writing and content development skills with sharp attention to detail and accuracy. Polished written and verbal communication are essential. PORTFOLIO REQUIRED.
• Expert knowledge of digital platforms such as Glassdoor and LinkedIn, with advanced analytics expertise in tools like Sprout Social and related publishing/media monitoring services.
• Track record supporting employer brand programs and employee advocacy on social media.
• Strong organizational skills with experience in program management, including planning, progress tracking, conducting stakeholder meetings and follow-ups to ensure timely delivery of programs.
• Growth mindset, team player, positive, flexible and motivated to learn and succeed.

#LI-Hybrid

Pay Range:   $95,325.00 - $127,100.00

Graphic Packaging is an Equal Opportunity Employer. All candidates will be evaluated on the basis of their qualifications for the job in question. We do not base our employment decision on an employee's or applicant's race, color, religion, age, gender or sex (including pregnancy), national origin, ancestry, marital status, sexual orientation, gender identity, genetic identity, genetic information, disability, veteran/military status or any other basis prohibited by local, state, or federal law. Click here to view the Poster, EEO is the Law.

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